User blog comment:Xxstormmxx/How to make a lego theme: MBs humor/@comment-4052371-20131230023626/@comment-4052371-20140109205539

Itachi: I wanted to emphasize the fact that LEGO has been very successful lately, and I tried to contrast it with the time BIONICLE and Star Wars came out, over 10 years ago, when LEGO was having large financial troubles. I did not mean to say that BIONICLE and Star Wars lost LEGO money, and I agree that they contributed to pulling LEGO out of the red. I mentioned those two themes because I wanted to point out a specific point in time, not because I wanted to make a point about those themes.