User blog comment:Zackcarlp/This is Getting Out of Hand.../@comment-4997850-20120512145605/@comment-3003185-20120512214718

"Seriously, are the ranks the only thing people give brick about?"

Mostly people who have spent (mostly spamless) years gaining up to their rank. Aside from account age, rank is one of the only other things to distinguish you as a "LMB veteran."