User blog comment:TheAwesomeMe44/LEGO Message Boards 2012 Update: The Unknown Pictures/@comment-3978541-20120618165226/@comment-3003185-20120620005842

NO!

I believe that they answered that in Talk to the Mods...

I think it was like a beta for a system where you could purchase LU-releated minifigures, but, in the end, it wasn't LU related enough, so they didn't bring it to production...

I may be mistaken, but I THINK that's what it was. I remember them mentioning it one time.