User blog comment:Edward Nigma/Your typical LMBs/@comment-5084796-20140325010924/@comment-5413035-20140326022609

Actually, the MB were made to get feedback from the LEGO fan community for future sets and themes. There was never any intention to use them to gain popularity (through the boards that is) of the brand. But to get feedback from those already in it.

(Read brick by Brick :P)