User blog comment:Jdude420/The Beginning of the Demise of The LEGO Group./@comment-4257955-20130806223411/@comment-4052371-20130807012351

Because 10-15 years ago, LEGO was losing money. If sticking to original themes would make LEGO financially successful, it probably would have done so. What was its alternative : go bankrupt? If there's demand for lots of licensed themes, then LEGO's going to meet that demand.

Also, I disagree that LEGO couldn't come up with anything original for 15 years. Many of LEGO's best themes were created just a few years ago, like Mars Mission and Exo-Force.