User blog comment:Agent Spy/INCOMING TRANSMISSION/@comment-4964341-20151021210659/@comment-24717442-20151022153326

It's not an awesome concept, though.

A good ARG draws people in with the storyline, or the mystery of all the hidden clues in the source material, whether it's a video or a blog or a twitter account. TribeTwelve, Year Zero, EverymanHYBRID, and the promotional ARG for The Dark Knight are good ARGs. This is not a good ARG. It didn't draw people in or get people's attention. We all just assumed it was somebody trying to make pathetic attempts at lolsorandomXD humor. It didn't make people want to participate; therefore, it failed.