User blog comment:Alemas2005/The Legend never dies/@comment-5084796-20140729170020/@comment-4724333-20140729174651

From LEGO's point of view: A story provides a relationship between the consumer and the toy line through relatable characters and imaginative ideas. It develops interest in the sets for people who may not have originally been attracted to them, and kids are more likely to want to buy the sets if given stories that they want to relive. There were a couple of BIONICLE sets I only purchased for this reason.

From a fan's point of view: The story is awesome, and the sets are a nice bonus. :P