User blog comment:LEGOfan2010/The LEGO Movie debut trailer is out!/@comment-3444778-20130619145551

Why do I feel like the only person convinced that this will be Clutch Powers 2...? It's going to be horrible.

No, I'm not just hating. Let's start from the top. You all know I'm no hardcore LEGO fan, or even really a LEGO fan of any kind, for that matter, but this is most certainly going to be just like Clutch Powers. I won't waste my time seeing it.
 * 1) Lack of any coherent plot. I know this is only a trailer, but it should at least hint at some kind of plot within the movie.
 * 2) Terrible CGI. As NW already pointed out below, it looks like stop-motion. I hope this is the result of its current progress in development, but for them to put a trailer out for it, I'm rather doubtful.
 * 3) Mass-appeal. I know this is no hard and fast rule to go by, but normally movies that 1) are filled with stars and 2) play hit pop music in the trailers fail miserably, because 1) the stars are the only thing that the movie has to boast about and 2) they need some kind of way to keep people interested.
 * 4) Target audience. I see genre-slashing, lack of any real seriousness, and head-over-heels crushes; this could only be a... yup, a little kids' action-comedy movie. And I can just about guarantee you that the funniest lines in the whole movie were used in the trailer there.

If LEGO wants to make a successful movie, something that I'd see, they'd have to do something along the lines of LEGO Universe. No, I am not fanboying here; LEGO Universe had a compelling plot and a versatile in-universe story, with the strong characters and dark overtones needed to pull off a worthwhile cinema plot. Which means for LEGO to make a good movie means for them to abandon "safe, kid-friendly" image they're trying too hard to engrave in the public's eye, and to embrace the darker, deeper elements that we saw them reign in NetDevil for. Paraphrasing one of my favorite quotes, "Gazillion wanted LEGO Universe to be this epic mainstream money-maker like World of Warcraft, Netdevil wanted it to show the darker, more violent side of LEGO, and LEGO had no idea what an MMO was, but thought Club Penguin was nice." And that mindset right there is why we will never see a good movie from LEGO.