User blog comment:SilverpoolofSunclan99/This is important. Please read./@comment-24021662-20130515180248/@comment-4724333-20130518201106

Yes, it kind of was. They were upset because he was helping LEGO wikis move off of wikia. He hasn't been doing any advertising. In fact, he's been actively trying to prevent Brickipedians from doing so on wikia.