User blog comment:LEGOfan2010/The LEGO Movie debut trailer is out!/@comment-3444778-20130619145551/@comment-3444778-20130619152612

Both Apple and Samed, it's the premise that I'm interested in. Was it the physical representation of imagination, or was it the mystical force that had the power to create and the power to strip you of your control of yourself? Yes, it was transformed into something more palatable for a younger audience (which I do not appreciate, and did not like LU for), but the premise was much deeper than anything portrayed by the trailer.

No, Apple, you shouldn't judge a book by its cover, but the apple doesn't fall far from the tree.