User blog comment:Jdude420/The Beginning of the Demise of The LEGO Group./@comment-4257955-20130806223411/@comment-4052371-20130806234305

Agreed with Riolu; especially on the part about acting like this is going to be LEGO's demise. If you look at actual data from LEGO's annual reports, its profits have been going up every single year, starting at least a few years ago. Licensed themes like Star Wars actually helped make LEGO turn a profit by the early 2000s. LEGO's recent strategies have been extremely successful.

Plus, there are still plenty of good themes that you choose from, if you don't like the licensed ones. For the last few years, I've mainly been buying sets from themes like Creator, Architecture, and Technic, and they're very high quality, even compared to many of the older sets. LEGO's simply trying to appeal to all of its fans, not just the hardcore builders. But if you look carefully, there are many good themes that still appeal to older customers like us.