User blog comment:Jdude420/The Beginning of the Demise of The LEGO Group./@comment-238068-20130806094854/@comment-4052371-20130806214121

This isn't something recent. Even as far back as the 1990s- early 2000s, LEGO made awful licensed themes like Avatar : The Last Airbender and Galidor. In fact, LEGO was losing money during that period, before it started licensing Star Wars.