User blog comment:LegoI3rickI3uilder/Community Vote!/@comment-7768893-20130406184922/@comment-4845243-20130407011758

Well, you're correct that awful isn't a very strong word in of itself, but saying awful in this context means extremely shocking or horrific, and I just don't see how that applies to the boards. What they are is "kidified”, because LEGO's main target consumers are younger children.